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Spectre

The UK's leading instruction generation tool.

Spectre one of the UK's fastest growing PropTech's is a tool that helps you increase your estate agencies market share whilst saving time by automating the canvassing of your competitors' properties.

What did we do?

Design and build an award winning marketing communications website for Spectre and create a UX/UI prototype and react components for a brand new platform.

Expertise

UX/UI Design
UI Animation
Static websites

Platforms

Web Application
Website

Deliverables

Marketing Website
UX/UI prototypes
React components

Interested?

Visit spectre.uk.com

Moving real estate into the digital age with tomorrow’s technology.

In an average month in the UK over 100,000 households will move into a new home, with the average person moving up to eight times in a lifetime. Moving home represents one of the biggest possible transitions in our lives, estate agents are enablers of that.

For too long they were paired with old fashioned processes and technology. Thompson and Heather Staff are on a mission to empower estate agents and home-movers and to innovate the process of managing and moving home.

They came to us as an established scale-up business after having developed the UK's leading instruction generation tool. They had little to no web presence for Spectre and they were in the process of building a top-secret new product set to shake up the PropTech industry.

The team behind Spectre
@ Spectre HQ
UX workshop
@ Spectre HQ

An award winning web presence.

As a bootstrapped startup who now was starting to scale up. Spectre had been focused on building a customer base and an incredible product up until this point. This left its web presence behind.

We worked with Thompson on enhancing the brand, communicating the product proposition, and creating a marketing communications website that would increase demo bookings and brand perception. After the project was completed we won multiple awards with industry publications like Awwwards.com.

Simplifying powerful software.

One of concerns raised at the start of the project was that there product was constantly iterating and competitors were always trying to find analyse there technology.

We knew that to the encountering Spectre for the first time that simple screenshots of a powerful dashboard would be overwhelming and be scrutinised by Spectres competitors. We looked at companies like Slack and Intercom who use simple illustration and motion to simplify there B2B SaaS products.

We then created a series of simplified UI animations to be used across the site to display the products functionality in a easy to understand manor.

The viewing booking process made easy.

One of concerns raised at the start of the project was that there product was constantly iterating and competitors were always trying to find analyse there technology.

We knew that to the encountering Spectre for the first time that simple screenshots of a powerful dashboard would be overwhelming and be scrutinised by Spectres competitors. We looked at companies like Slack and Intercom who use simple illustration and motion to simplify there B2B SaaS products.

We then created a series of simplified UI animations to be used across the site to display the products functionality in a easy to understand manor.

As a design and development partner Lucky Duck just got me. Skilled, creative, smart, flexible and SO easy to work with.
Thompson Staff
Director @ Spectre

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