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Case study

Revolutionising
the travel planning
process

Revolutionising city breaks with a next generation, travel planning and discovery platform.
How’d we do.
Challenge
Ideate and design a completely new travel planning and discovery user experience which will disrupt the travel industry.
Solution
Kick-start the project with the design sprint process created by google ventures to create a high fidelity prototype and iterate based on user test results.
Result
The software development roadmap, a high fidelity prototype for both the web and mobile app, and a marketing site to generate waiting list signups and product interest.
Company Name
TrippTee
Company info.

When we met Tanya and Gareth our clients, they came to us with a simple vision. To create the first online platform that creates a tailor-made travel itinerary without you searching endlessly through websites for amazing experiences or paying exorbitant travel agent fees.

They came up with the idea of using a simple questionnaire and within seconds a customised travel itinerary is created. We helped them make it into a tangible digital product.

Design Sprint
Process
We kicked off the project with a two-week design sprint, an exercise created by google ventures. Designed to ideate, prototype and validate in just a matter of days. Here’s how we did it.

Discover

We start off the first day of the workshop with interviews with experts in the travel industry and the TripTee team. Then we defined the long term goal of the challenge, and all the questions that might get in the way of the product success.

By creating a long term goal and then a user journey map we are all aligned on the founders goal, and have all the pieces to start sketching the following day.

Exercises carried out
-  Long term goal
-  Sprint questions
-  User journey map
-  Target
-  Expert interviews
-  Note ‘n’ vote
Learn about the Design Sprint

Sketch

We start off the day by looking at competitors in the market and across industries. Then we used simple sketching techniques, to develop solutions as a team to what TrippTee might become.

By working in collaboration with a team of experts from different backgrounds we came up with a wide variety of solutions and collectively voted on the idea which we would form the basis of the TrippTee prototype.

Exercises carried out
-  Note taking
-  Ideas and doodles
-  Crazy Eights
-  Solution sketching
-  Storyboarding
-  Lightning Demos

Decide

As a group we then voted on all of the solutions and made a decision on the concept that we would prototype. Then we needed to fill in the gaps, and create a storyboard of the experience we wanted to test.

Using storyboarding is a common practice in movie production. We apply it to user experience design for the same reasons it allows us to collaborate visually as a group on a large whiteboard and it allows us to make changes much quicker that using digital design tools.

Prototype
Next our design team was fully equipped with energy drinks and enthusiasm as we translated the storyboard into an interactive prototype. You can see below how it turned out.
Key screens
Intelligent itineraries
Using a simple questionnaire Tripptee has the ability to learn the customers travel preferences and suggest an intelligent bespoke itinerary.
Pack your suitcase
Customise with ease
Once the completed itinerary has been created, we made it easy for the user to be able to swap in and out activities based upon their preferences.
User Testing

Once we’d created this interactive prototype, we sourced testers from all around the world. So we could truly validate the concept before going into the development phase.

We gathered user testers from both the USA and the UK who fit the customer persona identified by our client. We had interviews with each of them gathering feedback throughout every step of their experience. This would form the basis of our iteration the following week.

Sourcing testers

We sourced testers via a simple questionnaire and facebook advertising. The questionnaire ensured we got a range of opinions from within our target market. Each interview was conducted over video chats and last about thirty minutes.
Two intense weeks,
big results.
Over the course of the two week sprint. We made incredible progress in a short space of time. We created an interactive prototype with 100’s of screens and validated the product with real user testers.
10
User tests
2
Prototypes in 2 weeks
184
Interactive screens
Psst. Interested in a design sprint? We got you.
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Delightful listings

Giving the user enough information to make a choice whether they wanted to take part in an experience in a city they had never been too, was absolutely key.

We used customer reviews, clear information and icon summarisations. So the user knew exactly what to expect from each experience.

Take your Tripp with you
We also built a mobile app prototype, so TripTee users could take their itenirary with them and navigate around whilst at their destination.
On the go
“Working with the Lucky Duck team was better than I could have expected. They helped bring my vision to life. All in a matter of weeks.”
Tanya Nicol
Founder at TrippTee

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